Billy Ray Cyrus has joined forces with Busch Beer, revamping the drinks brand's iconic 1980s Head for the Mountains jingle, launching a campaign offering one fan the opportunity to remake the tune themselves for a new ad spot.

The Grammy-winning singer/songwriter will handpick the competition winner and give them a one-to-one coaching lesson before recording the final version of the jingle, and he commented 'I have fond memories of those ads. The "Head for the Mountains with Busch" chorus is totally nostalgic! We had a great time in the studio recording the song and the opportunity to work alongside the winner to help hone their skills is really cool'.